Understanding Media

reviewed by Jack Behar & Ben Lieberman - 1965

coverTitle: Understanding Media
Author(s): M. McLuhan
Publisher: John Wiley, New York
ISBN: , Pages: , Year:
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Few topics today seem so crucial or so relevant to education as the process of communication, and few theorists of communication strike more fire than Marshall McLuhan of the University of Toronto, whose Understanding Media appeared late last year. These two evaluations differ in tone and method but come to some surprisingly similar conclusions. Dr. Behar is a professor of literature; Dr. Lieberman is a consultant in communications to a number of industrial and other concerns. DR. BEHAR'S VIEWS The Gutenberg Galaxy gave us McLuhan's major thesis about the new world of sensibility being created under the aegis of the electronic media, and at the center of this new book are the formulae that figured prominently in it. Briefly, the picture that emerges is something like the following: Preliterate or tribal man lived in a rich oral-aural world, one structured by myth and ritual, its modes of awareness being "tactile" and "auditory,"... (preview truncated at 150 words.)

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Cite This Article as: Teachers College Record Volume 66 Number 7, 1965, p. 645-645
https://www.tcrecord.org ID Number: 2565, Date Accessed: 9/19/2020 9:13:35 AM

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