Formative Research in the Production of Television for Children
by Edward L. Palmer - 1974
There is currently in the United States unparalleled interest in the systematic use of broadcast television to promote the social, emotional, and intellectual growth of young children. Support for this movement lies in the recognition that television is ubiquitous, reaching into 97 percent of all U.S. households; that young children are exposed to upwards of thirty hours of television fare each week; that while they learn a great deal from what they watch, there have been far too few significant attempts to plan program content in order to address important areas of learning and development systematically; and that no other approach can promise to deliver so much to so many at so small a unit cost.
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