Small Publishers: Filling Market Niches


by Sharryl Davis Hawke & James E. Davis - 1990

While each niche publisher's story is different, there are important similarities in many of the stories, most of which are laced with a certain Horatio Alger flavor. We present here a hypothetical history of a niche publisher—a history that is a composite of several actual stories.


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This article originally appeared as NSSE Yearbook Vol 89, No. 1.


Cite This Article as: Teachers College Record Volume 91 Number 5, 1990, p. 97-106
https://www.tcrecord.org ID Number: 18904, Date Accessed: 3/28/2020 2:59:27 PM

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