Writing for Readers: The Primacy of Audience in Composing
by Donald L. Rubin - 1998
While writers usually keep thoughts like the above to themselves, they are nonetheless driven by audience considerations. I want to make a very strong claim about the preeminence of audience in composing: writing is at its essence a social act, a rhetorical act, an act of communication, and thus affecting an audience in one way or another is the very point of writing. Audience considerations can affect those other aspects of writing typically included in models of composing, such as retrieving prior knowledge about subject matter, inventing or discovering new content, and applying knowledge of discourse patterns and conventions.
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