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Art in Commerce

by William Longyear - 1941

Art in commerce, as presented herein, will be limited to the visual aspects of advertising and its related merchandise. The allied subject of industrial design is treated more completely elsewhere. While copy (the written word) and art (the design and the illustration) are inseparable, this discussion focusses on design and illustration rather than on copy.

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This article originally appeared as NSSE Yearbook Vol 40, No. 1.

Cite This Article as: Teachers College Record Volume 42 Number 9, 1941, p. 125-132
https://www.tcrecord.org ID Number: 20479, Date Accessed: 10/21/2020 9:41:29 AM

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