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Envisioning Black Colleges: A History of the United Negro College Fund

reviewed by Dwayne Ashley - October 10, 2007

coverTitle: Envisioning Black Colleges: A History of the United Negro College Fund
Author(s): Marybeth Gasman
Publisher: Johns Hopkins University Press, Baltimore
ISBN: 080188604X, Pages: 269, Year: 2007
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Few organizations are as indelibly linked to a slogan as the United Negro College Fund is to, "A Mind is a Terrible Thing to Waste"—a phrase now considered one of the most effective in advertising. Marybeth Gasman, assistant professor at the University of Pennsylvania's Graduate School of Education, provides a vivid and comprehensive account of the history of the United Negro College Fund (UNCF) from its founding during World War II through the 1970s, when the "Mind" slogan helped the fund become the most widely recognized institution of black higher education in the nation. In Envisioning Black Colleges, Gasman illuminates the complexity of the UNCF's position, likening it to W.E.B. Du Bois's characterization of African Americans as possessing a "double consciousness...as an American, a Negro; two souls; two thoughts, two unreconciled strivings" (cited in Gasman, pp. 7-8). The UNCF, launched in 1944 by Tuskegee Institute president Frederick D. Patterson as a... (preview truncated at 150 words.)

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Cite This Article as: Teachers College Record, Date Published: October 10, 2007
https://www.tcrecord.org ID Number: 14644, Date Accessed: 6/15/2021 12:44:53 PM

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About the Author
  • Dwayne Ashley
    Thurgood Marshall College Fund
    E-mail Author
    DWAYNE ASHLEY is president and CEO of the Thurgood Marshall College Fund, which provides scholarships, program and capacity-building support for the nation's 47 public Historically Black Colleges and Universities. Mr. Ashley attended HBCU Wiley College in Marshall, Texas, and earned a master's degree from the University of Pennsylvania. He is the former head of 100 Black Men, Inc.
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