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Communication and Communication Arts: A Historical Approach to the Media


by Marshall McLuhan - 1955

The media can be viewed as artificial extensions of our sensory existence—each medium an externalized species, as it were, of the inner genus sensation. The cultural environment created by the externalization of the modes of sensation now favors the predominance of one sense or another, and these species struggle through various mutations in a desperate attempt at adaptation and survival.


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Cite This Article as: Teachers College Record Volume 57 Number 2, 1955, p. 104-110
https://www.tcrecord.org ID Number: 4619, Date Accessed: 8/1/2021 12:25:20 PM

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