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Procedures and Effects of Mass Communication


by Wilbur Schramm - 1954

It will be easier to see how mass communication works if we first look at the communication process in general.


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This article originally appeared as NSSE Yearbook Vol 53, No. 2.


Cite This Article as: Teachers College Record Volume 55 Number 10, 1954, p. 113-138
https://www.tcrecord.org ID Number: 20096, Date Accessed: 10/21/2020 1:08:58 AM

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