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The Small Publisher in a National Market

by M. Blouke Carus - 1990

This chapter deals primarily with elementary basal textbook publishing, namely publishing in the basic subjects of reading, language arts, mathematics, science, and social studies for kindergarten through the eighth grade.

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This article originally appeared as NSSE Yearbook Vol 89, No. 1.

Cite This Article as: Teachers College Record Volume 91 Number 5, 1990, p. 86-96
https://www.tcrecord.org ID Number: 18903, Date Accessed: 7/30/2021 9:44:48 PM

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About the Author
  • M. Carus
    International Baccalaureate
    E-mail Author
    M. BLOUKE CARUS is a Council member for International Baccalaureate in Geneva, Switzerland. In 1962, with the family publishing house of Open Court, he developed a reading and language arts program based on the work of successful teachers. In 1970 he launched and supported an elementary mathematics program called Real Math with a much broader conception of mathematics than other programs at that time.
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