Topics

AdministrationViolenceSupervisionLeadership

Adult EducationCorp. Training and Continuing Ed.LiteracyTransformative Learning

Assessment & EvaluationProgram EvaluationAlternative AssessmentGradingStandardized Testing

Social ContextHistory of SchoolingPhilosophyUrban EducationEconomics and School-to-workRural EducationSociology of EducationWar and EducationPost-Industrial Education

CounselingSecondary SchoolsCollege Advising

CurriculumControlArtsSocial StudiesHealth and NutritionLanguage ArtsMathematicsPeace StudiesScience

DiversityRace and EthnicityAt-Risk StudentsSpecial NeedsGender and Sexuality

Early Childhood EducationPre-School and Child CareEarly Childhood Development

Higher EducationAdmissions and TuitionFacultyPolicyStudent and Community Life

International EducationComparative EducationEducational Development

LearningCognitionParental InfluenceEducational Psychology

PolicyReformCharters & VouchersHigh-Stakes TestingStandardsAthletes and AcademicsDropoutsIndependent SchoolsPhilanthropyPoliticsReligionTracking

Research MethodsQualitative MethodsSurvey ResearchExperimental ResearchLibrariesWriting for Publication

Teacher EducationProfessional DevelopmentSchools of EducationStudent Teaching

TeachingTeaching ProfessionSupply and DemandWorking Conditions

TechnologyTechnology in the ClassroomDistance LearningTechnology EducationPublishing and CommunicationOnline Publishing

IntersectionsPolicy and Teaching Practice

Discussion
My Experience Technology - Good for Students AND Teachers Fiddling with Indicators while using Toxic Tests Ode to Dewey Clearly Articulated Proposal--Thank You!
more >>

Announcements

Deliver Flowers and Gifts to Loved Ones through Captains Shop

SOCIAL JUSTICE AND SOCIALLY ENGAGED EDUCATION SCHOLARSHIP

Call for Rethinking Higher Education Book Series (Springer)

make a post | more >>

Taking McLuhan and "Medium Theory" Seriously: Technological Change and the Evolution bf Education

by Joshua Meyrowitz - 1996

In his two most widely known books, The Gutenberg Galaxy (1962) and Understanding Media (1964), McLuhan suggested that the modes of thinking, behavior, and social organization spawned by literacy and printing were not natural or everlasting and that their five hundred years of increasing influence was coming to an end. Linear progress was a myth. Just as literate modes of thought had come to override oral modes of thinking, wrote McLuhan, electronic modes of thought and experience were about to override literate ones.

To view the full-text for this article you must be signed-in with the appropriate membership. Please review your options below:

This article originally appeared as NSSE Yearbook Vol 95, No. 2.

Cite This Article as: Teachers College Record Volume 97 Number 6, 1996, p. 73-110
https://www.tcrecord.org ID Number: 18805, Date Accessed: 2/20/2020 1:58:05 PM

Purchase Reprint Rights for this article or review

Article Tools
Email this article Print this article Post a Comment

Related Discussion

Post a Comment \| Read All

About the Author
Joshua Meyrowitz University of New Hampshire E-mail Author JOSHUA MEYROWITZ is Professor of Communication at the University of New Hampshire.

Member Center
	Welcome! Sign-in Submit My Work TCR @ Your Library Book Reviews @ Your Library

In Print

This Month's Issue
Back Issues: