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Taking McLuhan and "Medium Theory" Seriously: Technological Change and the Evolution bf Education


by Joshua Meyrowitz - 1996

In his two most widely known books, The Gutenberg Galaxy (1962) and Understanding Media (1964), McLuhan suggested that the modes of thinking, behavior, and social organization spawned by literacy and printing were not natural or everlasting and that their five hundred years of increasing influence was coming to an end. Linear progress was a myth. Just as literate modes of thought had come to override oral modes of thinking, wrote McLuhan, electronic modes of thought and experience were about to override literate ones.


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This article originally appeared as NSSE Yearbook Vol 95, No. 2.


Cite This Article as: Teachers College Record Volume 97 Number 6, 1996, p. 73-110
https://www.tcrecord.org ID Number: 18805, Date Accessed: 2/20/2020 1:58:05 PM

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About the Author
  • Joshua Meyrowitz
    University of New Hampshire
    E-mail Author
    JOSHUA MEYROWITZ is Professor of Communication at the University of New Hampshire.
 
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