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Taking McLuhan and "Medium Theory" Seriously: Technological Change and the Evolution bf Education by Joshua Meyrowitz - 1996In his two
most widely known books, The Gutenberg Galaxy (1962) and Understanding
Media (1964), McLuhan suggested that the modes of thinking,
behavior, and social organization spawned by literacy and printing
were not natural or everlasting and that their five hundred years of
increasing influence was coming to an end. Linear progress was a
myth. Just as literate modes of thought had come to override oral
modes of thinking, wrote McLuhan, electronic modes of thought and
experience were about to override literate ones.To view the full-text for this article you must be signed-in with the appropriate membership. Please review your options below: | This article originally appeared as NSSE Yearbook Vol 95, No. 2. |
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- Joshua Meyrowitz
University of New Hampshire
E-mail Author
JOSHUA MEYROWITZ is Professor of Communication at the University of New Hampshire.
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