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School Commercialism: From Democratic Ideal to Market Commodity


reviewed by Stephen Petrina - May 26, 2006

coverTitle: School Commercialism: From Democratic Ideal to Market Commodity
Author(s): Alex Molnar
Publisher: Routledge/Falmer, New York
ISBN: 0415951321, Pages: 177, Year: 2005
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"Schools Must Reveal Cola Deals." "Money-Hungry Boards Won't Ban Junk Food." "Kits High Considers a Future Without Coke." "Schools Shouldn't be Pimping for Soft Drink Companies." "Pepsi-School Deal 'Absolutely Disgusting'." "McDonald's High? Wal-Mart Elementary?" These headlines from Vancouver newspapers during the fall of 2003 are just a sample of reactions to trends all too common across North America. The very best at tracking, mapping and framing the commercialization of schooling is Alex Molnar. And the clearest, most cogent and productive book on the issue is School Commercialism. For over three decades, Molnar has defended public education through activism and research. Upon concluding a brief autobiography written in the mid-1970s, he said: "I still believe schools can be made better places for kids than they are now and that the struggle to make them so is worthwhile" (1975a, p. 166). Similarly, one of his early essays on students rights asserts that... (preview truncated at 150 words.)


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Cite This Article as: Teachers College Record, Date Published: May 26, 2006
https://www.tcrecord.org ID Number: 12514, Date Accessed: 10/29/2020 7:10:14 PM

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About the Author
  • Stephen Petrina
    University of British Columbia
    E-mail Author
    STEPHEN PETRINA is Associate Professor of Curriculum Studies at the University of British Columbia. He is passionate about Academic Freedom and Intellectual Property Rights in education. Currently he is exploring the interconnections among cognition, emotion(s), and technology within a how we learn (technology) perspective. Other current projects include a book on the Automation of Ediucation, and Technology, Religion, Spirituality and the Sacred. Recent articles appear in Workplace, Technology & Culture, History of Psychology, History of Education Quarterly and International Journal of Technology and Design Education.
 
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