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Mediacology: A Multicultural Approach to Media Literacy in the Twenty-First Century


reviewed by Laura Zlogar — November 24, 2008

coverTitle: Mediacology: A Multicultural Approach to Media Literacy in the Twenty-First Century
Author(s): Antonio Lopez
Publisher: Peter Lang Publishing, New York
ISBN: 082049707X, Pages: 178, Year: 2008
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The 2008 American presidential election was truly 21st century: an unprecedented amount of campaign money raised in small increments from individual donors using the Internet, a vice presidential announcement made to millions by text message, every political speech, gaff, and joke available on You Tube, and bloggers of every stripe—from professional journalists associated with major print media to political party operatives to citizen journalists and college students—contributing to the collective body of knowledge and judgment on the World Wide Web. Barack Obama is being called the first digital president for whom his preferred method of exchanging information and communication is his Blackberry. In bold and dramatic fashion, we have come face to face with the full impact of the new media. Traditional newspapers and magazines are finding fewer readers willing to wait for the latest edition to arrive at the newsstand. Just recently both The Christian Science Monitor and U.S.... (preview truncated at 150 words.)


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Cite This Article as: Teachers College Record, Date Published: November 24, 2008
http://www.tcrecord.org ID Number: 15448, Date Accessed: 7/23/2014 8:15:53 PM

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About the Author
  • Laura Zlogar
    University of Wisconsin-River Falls
    E-mail Author
    LAURA ZLOGAR is the Chair of the Department of English at the University of Wisconsin-River Falls. She has co-directed three National Endowment for the Humanities Summer Institutes on the uses of ethnic film in teaching English, Social Studies, and History. She also teaches American ethnic film and literature courses.
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