Why Adults Read
by Wilbur Schramm — 1956
It is our task in this paper to take this large picture apart. We shall consider this lifelong behavior of man as a series of decisions to read or not to read a given piece of writing at a given time in a given situation. We shall suggest some general models as to why these decisions take place, but we must also record great variations in the models and great individual differences among readers.
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