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Presentation?

Posted By: Jack Cole on November 2, 2003
 
The concepts in the book are highly regarded by the participants in the marketing courses I teach, and received well by the learners in the education courses. Looking at the concepts in the book, the following thoughts come to mind:

1. Tipping Point (TP) concepts can be applied by teachers, administrators and others who are dealing with problems of bullying and cliques. Using strategies derived from Word of Mouth Marketing and from planned change paradigms in organization change, these professionals can evolve a plan to address these issues that uses unobtrusive measures to assess outcomes. The "clients" themselves do the work, and the back-pressure usually generated by "the administration's" initiataives may possibly be avoided. This can be applied to other diffuse problems such as: parent involvement, bias, non-functional/dysfunctional attitudes, and problems whose solution defy initiatives on the part of a small group.

2. TP phenomena make fascinating demonstration lessons in Psychology and Social Studies classes. Information-gathering surveys can be analyzed by groups of learners to determine probable "tipping" points for several proposed changes in classroom, and predictions based on these can be tested.

3. TP phenomena can be used to demonstrate how politicians use numbers of citizen concerns as samples of opinion in their districts--and of how they respond to perceived desires of various voting blocs.

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 The tipping Point by Bruce Rosenbloom on October 1, 2003
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