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College and University Publicity

by Thomas E. Benner — 1930

COLLEGES and universities are beginning to understand and to meet a problem with which business men have always been much concerned—the problem of protecting and increasing the good will toward themselves of their constituencies. Thirty-six (or 75 per cent) of the 48 colleges and universities supported by public funds and 51 (or 72 per cent) of the 71 privately supported who replied to a recent questionnaire employ an official specifically responsible for the betterment of the institution's public relations.

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Cite This Article as: Teachers College Record Volume 31 Number 5, 1930, p. 422-429
http://www.tcrecord.org ID Number: 7005, Date Accessed: 9/25/2018 11:22:03 AM

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  • Thomas Benner

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