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The University and Its Publics


reviewed by Paul G. Bulger 1955

coverTitle: The University and Its Publics
Author(s): Clarence A. Schoenfeld
Publisher: John Wiley, New York
ISBN: , Pages: , Year:
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Public relations are here to stay. While the term may be overworked, most of us have accepted some definition of this broad field of institutional relations. Mr. Schoenfeld has written a thoughtful public relations book, a valuable addition to what is becoming a rather lengthy list on this subject. He says in the preface: This book is about the human realities which condition university public relations. It is about the communication and interpretation of ideas and information to all the various specific groups of publics which comprise an academic institution; and about the communication and interpretation of information, ideas, and opinions from those publics to those guiding the institution, in an effort to bring the two into harmonious and fruitful adjustment. However, this is not a book of tricks—quite the contrary. The treatment is philosophical, and in the spirit of this quotation from Thomas Jefferson, which appears at the front of the... (preview truncated at 150 words.)


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Cite This Article as: Teachers College Record Volume 57 Number 1, 1955, p. 56-56
http://www.tcrecord.org ID Number: 4679, Date Accessed: 12/16/2017 2:03:03 AM

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