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The Mass Communicators


reviewed by Edward L. Bernays 1961

coverTitle: The Mass Communicators
Author(s): C. S. Steinberg
Publisher: John Wiley, New York
ISBN: , Pages: , Year:
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Vice President in charge of public information for the Columbia Broadcasting System, Dr. Charles S. Steinberg covers the interrelationship of three areas of public relations in his The Mass Communicators: the scope and function of the public relations man, the media he deals with, and public opinion. The best part of the book is its discussion of the relations of the public relations man to his media, but Dr. Steinberg's one volume hardly suffices to present fully the three large areas he has attempted to cover. It is almost in manual form. In how-to-do-it fashion, it deals with press, radio, television, and other media. And although it logically discusses the methods of reaching the public through mass media, it suffers from lack of a clear definition of the public relations man and his profession. Steinberg points out that the actions of the public relations man must be predicated on a respect for... (preview truncated at 150 words.)


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Cite This Article as: Teachers College Record Volume 62 Number 8, 1961, p. 659-659
http://www.tcrecord.org ID Number: 3354, Date Accessed: 10/23/2017 4:57:48 PM

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