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Flows of Literacy Across Corporate and User-Produced Virtual Worlds


by Rebecca W. Black, Jonathan Alexander & Ksenia Korobkova — 2017

Background/Context: Sociocultural research on young people’s literate practices with digital media has generally focused on literacy events and practices that are grounded in distinct online locations, such as affinity spaces, specific websites, particular videogames, or virtual worlds.

Purpose/Objective/Research Question/Focus of Study: Contemporary media landscapes have become networked to such an extent that a transmedial approach is needed to understand the social, cultural, and literate contexts that young people inhabit.

Research Design: In this article, we use qualitative and literary analyses of products and artifacts from the Hunger Games media franchise to explore young people’s literacy practices as embedded in corporate and fan-produced transmedia ecologies.

Conclusions/Recommendations: Our analysis looks beyond spatial and structural boundaries to understand how flows of corporate and user-produced artifacts can shape, constrain, and expand young people’s literate repertoires.



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Cite This Article as: Teachers College Record Volume 119 Number 12, 2017, p. -
http://www.tcrecord.org ID Number: 22066, Date Accessed: 12/16/2017 11:30:35 PM

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About the Author
  • Rebecca Black
    University of California, Irvine
    E-mail Author
    REBECCA W. BLACK, Ph.D., is associate professor of informatics in the Donald Bren School of Information and Computer Science at the University of California, Irvine. She researches digital media and young people’s learning and development and is the author of Adolescents and Online Fan Fiction (Peter Lang, 2008).
  • Jonathan Alexander
    University of California, Irvine
    E-mail Author
    JONATHAN ALEXANDER, Ph.D., is Chancellor’s Professor of English at the University of California, Irvine, and the author most recently of Writing Youth: Young Adult Fiction as Literacy Sponsorship (Rowman & Littlefield, 2017). He researches digital media composing practices.
  • Ksenia Korobkova
    University of California, Irvine
    E-mail Author
    KSENIA A. KOROBKOVA is a graduate student in the School of Education at the University of California, Irvine, where she is completing a dissertation on Wattpad as a composing space.
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