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The Content and Effects of Broadcasting


by Dallas W. Smythe 1954

In this chapter we will be considering the material which comes on the TV screen and over the radio, and its effects. This is a large order, for the number of radio and TV programs broadcast every day in the year in the United States is very great. No one has ever measured all of it over the same interval of time. When we attempt to determine the content of TV and radio, we are forced to rely on samplings. When we come to consider the effects of all this material, we are even more certainly on a frontier of knowledge. There are a number of theories about the effects of mass communications in general. We will consider some of them as they apply to radio and TV, but it is appropriate to warn the reader at the outset that these theories are still far from thoroughly tested or adequately developed.


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This article originally appeared as NSSE Yearbook Vol 53, No. 2.


Cite This Article as: Teachers College Record Volume 55 Number 10, 1954, p. 192-213
http://www.tcrecord.org ID Number: 20102, Date Accessed: 10/19/2017 9:39:19 PM

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