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Overview: What Is Media Literacy, Who Cares, and Why?


by Gretchen Schwarz 2005

This chapter offers a brief history of the field along with an attempt to define media literacy and offer a rationale for its inclusion in the American public school curriculum. Part I of the yearbook, on the whole, deals with why media literacy can make a difference in American schools. Part II, on the whole, deals with the implementation of media literacy, in and outside the public schools, and the problems facing those who aim to implement it. Media literacy is not without its opponents and its issues. Still, despite differences in theory, focus, and experiences, the contributors to this volume demonstrate their belief in the power of media literacy to transform curriculum, teaching, and even society.


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This article originally appeared as NSSE Yearbook Vol 104. No. 1.


Cite This Article as: Teachers College Record Volume 107 Number 13, 2005, p. 5-17
http://www.tcrecord.org ID Number: 18535, Date Accessed: 8/17/2017 7:45:30 AM

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About the Author
  • Gretchen Schwarz
    Oklahoma State University
    E-mail Author
    GRETCHEN SCHWARZ is a Professor in the School of Teaching and Curriculum Leadership at Oklahoma State University.
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