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Corporate Style Schooling: Marketing for Private Gain Rather than the Public Good


by Sarah Butler Jessen & Catherine DiMartino October 04, 2011

In response to a recent article in the New York Daily News regarding the marketing expenditures of the Success Charter Network, this commentary discusses the growing push for public schools (particularly charters) to engage in marketing. The authors argue that this trend is a result of the new educational policy context of merged private- and public-sector worlds. Concerns are raised about the effects of embracing corporate models for educational reform.


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Cite This Article as: Teachers College Record, Date Published: October 04, 2011
http://www.tcrecord.org ID Number: 16556, Date Accessed: 10/17/2017 11:52:58 PM

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About the Author
  • Sarah Butler Jessen
    New York University
    E-mail Author
    SARAH BUTLER JESSEN earned a Ph.D. in Educational Leadership from The Steinhardt School of Culture, Education, and Human Development at New York University.
  • Catherine DiMartino
    Hofstra University
    E-mail Author
    CATHERINE DIMARTINO is an Assistant Professor of Teaching, Literacy and Leadership at Hofstra University.
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