Topics

AdministrationViolenceSupervisionLeadership

Adult EducationCorp. Training and Continuing Ed.LiteracyTransformative Learning

Assessment & EvaluationProgram EvaluationAlternative AssessmentGradingStandardized Testing

Social ContextHistory of SchoolingPhilosophyUrban EducationEconomics and School-to-workRural EducationSociology of EducationWar and EducationPost-Industrial Education

CounselingSecondary SchoolsCollege Advising

CurriculumControlArtsSocial StudiesHealth and NutritionLanguage ArtsMathematicsPeace StudiesScience

DiversityRace and EthnicityAt-Risk StudentsSpecial NeedsGender and Sexuality

Early Childhood EducationPre-School and Child CareEarly Childhood Development

Higher EducationAdmissions and TuitionFacultyPolicyStudent and Community Life

International EducationComparative EducationEducational Development

LearningCognitionParental InfluenceEducational Psychology

PolicyReformCharters & VouchersHigh-Stakes TestingStandardsAthletes and AcademicsDropoutsIndependent SchoolsPhilanthropyPoliticsReligionTracking

Research MethodsQualitative MethodsSurvey ResearchExperimental ResearchLibrariesWriting for Publication

Teacher EducationProfessional DevelopmentSchools of EducationStudent Teaching

TeachingTeaching ProfessionSupply and DemandWorking Conditions

TechnologyTechnology in the ClassroomDistance LearningTechnology EducationPublishing and CommunicationOnline Publishing

IntersectionsPolicy and Teaching Practice

Discussion
My Experience Technology - Good for Students AND Teachers Fiddling with Indicators while using Toxic Tests Ode to Dewey Clearly Articulated Proposal--Thank You!
more >>

Announcements

What is the best way to paint a wall?

SOCIAL JUSTICE AND SOCIALLY ENGAGED EDUCATION SCHOLARSHIP

Call for Rethinking Higher Education Book Series (Springer)

make a post | more >>

Longing and Belonging: Parents, Children, and Consumer Culture

reviewed by Lisa Jacobson - October 22, 2009

Title: Longing and Belonging: Parents, Children, and Consumer Culture
Author(s): Allison J. Pugh
Publisher: University of California Press, Los Angeles
ISBN: 0520258444, Pages: 320, Year: 2009
Search for book at Amazon.com

In recent years, probing the perils and pleasures of children’s consumer culture has developed into a cottage industry within the book publishing world. Sociologists have produced gripping exposés of the lengths to which contemporary corporate marketers go to capture children’s brand loyalty, while historians have located the roots of such practices in the early twentieth century. Contrary to conventional wisdom, the widespread anxieties surrounding children’s consumer culture are nothing new. Yet, even as parents have decried manipulative corporate marketing and the commercialization of childhood, children’s relationships with their parents and peers have become ever more deeply enmeshed in consumer culture. Sociologist Allison Pugh, in her brilliant study Longing and Belonging, succinctly frames this conundrum of contemporary child-rearing: “If consumer culture is the ‘enemy’ of good parenting, why do so many parents invite the enemy into their homes?” (x). Pugh’s compelling answers to that question take us deeply into the social... (preview truncated at 150 words.)

To view the full-text for this article you must be signed-in with the appropriate membership. Please review your options below:

Cite This Article as: Teachers College Record, Date Published: October 22, 2009
https://www.tcrecord.org ID Number: 15809, Date Accessed: 1/19/2020 2:22:38 AM

Purchase Reprint Rights for this article or review

Article Tools
Email this article Print this article Post a Comment

Related Discussion

Post a Comment \| Read All

About the Author
Lisa Jacobson University of California, Santa Barbara E-mail Author LISA JACOBSON is an Associate Professor in the History Department at University of California, Santa Barbara. She authored Raising Consumers: Children and the American Mass Market in the Twentieth Century (2004) and edited Children and Consumer Culture in American Society: Historical Essays and Documents (2008). She is currently working on a book about alcohol promotion and consumption after the repeal of Prohibition in the United States.

Member Center
	Welcome! Sign-in Submit My Work TCR @ Your Library Book Reviews @ Your Library

In Print

This Month's Issue
Back Issues: