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The Nature of Human Values


reviewed by R. Gary Bridge 1975

coverTitle: The Nature of Human Values
Author(s): Milton Rokeach
Publisher: John Wiley, New York
ISBN: , Pages: , Year:
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During the late 50s and early 60s, attitude change was the "hot topic" in experimental social psychology, and although values were examined in scores of studies, the ratio of attitude to value studies ran something like five or six to one, according to one study.1 Milton Rokeach moved against this tide and concentrated on values, and now we have a highly readable summary of his most recent thinking and research on human values. This, his second book on values, 2 makes five contributions to the field: It provides: (1) a typology of human values; (2) a simple method for measuring values; (3) a well documented picture of American values, circa 1968; (4) a multi-dimensional theory of political ideology; and (5) a theory of how values (and hence the behavior they mediate) can be changed. VALUES VS. ATTITUDES To most people the distinction between values and attitudes is not very important. To some,... (preview truncated at 150 words.)


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Cite This Article as: Teachers College Record Volume 77 Number 2, 1975, p. 298-303
http://www.tcrecord.org ID Number: 1319, Date Accessed: 10/18/2017 7:52:40 PM

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