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Education and Attitude Change


reviewed by Ross Stagner 1962

coverTitle: Education and Attitude Change
Author(s): C. H. Stember
Publisher: John Wiley, New York
ISBN: , Pages: , Year:
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Almost every student of public opinion polls must have had the feeling, at one time or another, that there was a vast gold mine in the form of IBM cards in the various polling agencies and that he would like to exploit this wealth. After reading Professor Stember's book, in which he utilizes just this method, I am inclined to suspect that the gold is only iron pyrites and that the solution to our pressing problems of understanding public attitudes must be found in more intensive theoretical analysis and better research design. Under the auspices of the American Jewish Committee, Stember set out to compare and, where possible, re-analyze the findings of a number of public opinion polls dealing with minority groups. He has done a methodical job of exploring materials from the Gallup Poll, National Opinion Research Center, Opinion Research Corporation, and the Roper organization, plus several smaller studies. He... (preview truncated at 150 words.)


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Cite This Article as: Teachers College Record Volume 64 Number 1, 1962, p. 85-85
http://www.tcrecord.org ID Number: 3000, Date Accessed: 12/12/2017 9:20:45 AM

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