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The Branding of the American Mind: How Universities Capture, Manage, and Monetize Intellectual Property reviewed by Chelsea Lyles & Gabriel Serna — August 28, 2017 Title: The Branding of the American Mind: How Universities Capture, Manage, and Monetize Intellectual Property Author(s): Jacob H. Rooksby Publisher: Johns Hopkins University Press, Baltimore ISBN: 1421420805, Pages: 392, Year: 2016 Search for book at Amazon.comTo view the full-text for this article you must be signed-in with the appropriate membership. Please review your options below:
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- Chelsea Lyles
Virginia Polytechnic Institute and State University
E-mail Author
CHELSEA LYLES is Graduate Assistant for Assessment and Professional Development and a full-time doctoral student in the Higher Education program at Virginia Polytechnic Institute and State University. Chelsea facilitates professional development opportunities for the division that align with ACPA and NASPA professional competencies, the DSA mission, and the Aspirations for Student Learning. She also assists with development, implementation, and evaluation of iWork in Student Affairs, a professional development program for student workers, interns, and their supervisors. Chelsea discovered higher education through coaching women's basketball, and fell in love with the ideals of academia. Her research interests focus on administration, equity, and finance in higher education.
- Gabriel Serna
Virginia Polytechnic Institute and State University
E-mail Author
GABRIEL R. SERNA, Ph.D., is an assistant professor in the School of Education at the Virginia Polytechnic Institute and State University. His research interests lie in the areas of higher education economics, finance, and policy with special emphasis on state-institution relationships, student price response, undocumented student populations, enrollment management, and college and university fiscal administration. He is currently working on projects that explore the economic and financial impacts of in-state tuition benefits to undocumented students, as well as the diffusion of these policies across the states.
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