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The Shadow Curriculum


by Pamela U. Brown — 2005

This chapter will explore the shadow curriculum and its connection to media literacy, first summarizing the kinds of marketing in schools that have become commonplace, including exclusive sales agreements between school districts and businesses, advertisements posted in schools and buses, and advertising forced on students and teachers through mandated television viewing. It will then move to a more in-depth examination of the shadow curriculum as it affects teachers’ decision making regarding curriculum, when such decision making is directly affected by the marketing of curriculum packages to teachers and administrators in public schools.


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This article originally appeared as NSSE Yearbook Vol 104. No. 1.


Cite This Article as: Teachers College Record Volume 107 Number 13, 2005, p. 119-139
http://www.tcrecord.org ID Number: 18544, Date Accessed: 12/11/2017 9:32:50 PM

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About the Author
  • Pamela Brown
    Oklahoma State University
    E-mail Author
    PAMELA U. BROWN is the Professor and Interim Head, School of Teaching and Curriculum Leadership at Oklahoma State University.
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